Laurel Insights

We are a qualitative research firm that helps our clients identify and better understand the defining characteristics of enduring products, businesses and executives.

L eadership A ccountability U nderstanding R igor E xcellence L earning

Our Approach

We specialize in interview-based research tailored to the unique needs of our clients.

We prepare and execute thoughtful interview processes that understand talent and yield unobvious insights into how businesses develop and sustain excellence . Through our systematic approach to research, we go beyond the numbers to understand the "why" behind the data.

We pride ourselves on our rigorous, ethical approach and commitment to excellence. Our goal is to make every interview an opportunity for discovery, connection, and growth.

Testimonials

“Investors need all perspectives to make informed decisions, which is why this work is so important. I was glad to contribute and give back to the larger community.”

Head of Engineering, United States

“I chose to talk with Laurel because they made the subject of the call very clear and the process of setting up the call and engaging was very simple and very easy.”

CEO, UK

“The conversation was professional, informative, and made me feel that connecting with the team at Laurel Insights was worthwhile.”

Founding Engineer, United States

“I looked you up because I wanted to know who I was speaking with and whether my perspective would be valued. You came across as very professional and level-headed. It was clear this wasn’t about taking a soundbite out of context or turning it into something negative. I felt confident you were professionals doing very important work.”

UX/UI Design Consultant, United States

“I felt comfortable interviewing with Laurel Insights, as they only asked for my experiences, and not about any confidential information. They were professional and courteous in their interviewing process.”

Cloud Architect, United States

“Laurel Insights is smartly capturing the rich latent knowledge drawn from our individual and collective experiences which currently exists outside the dominant servers of digital data.”

Founding Engineer, United States

“It was a chance to revisit a wonderful chapter of my life in a thoughtful conversation, with the confidence that my experience can help something I care about.”

Chief of Staff, Silicon Valley

“Thank you! I really appreciated the conversation—it was fun.”

Distinguished Engineer, United States

Our Team

We bring a wealth of experience and a diverse skill set to the table. Our in-depth approach allows us to deliver nuanced insights on a variety of topics across industries and geographies.